How can a facility determine the viability of a promotional program?

How can a facility determine the viability of a promotional program?

• A. Build a business case
• B. Post promotional signage
• C. Interview the target group
• D. Increase advertising

Answer: (C)

Testing viability starts with getting real input from the people you’re trying to reach. Interviewing the target group provides direct insight into whether they see value in the promotion, how they would engage with it, and what barriers might prevent participation. This firsthand feedback helps you estimate demand, pricing tolerance, messaging resonance, and preferred formats, giving a realistic sense of potential impact before spending on materials or campaigns. Building a business case is valuable, but it typically follows after you’ve gathered initial feedback and validated the concept; it synthesizes data rather than directly revealing whether the promotion will work. Posting signage or simply increasing advertising are execution activities that measure visibility or reach, not whether the idea itself is viable or worthwhile for the audience.

Testing viability starts with getting real input from the people you’re trying to reach. Interviewing the target group provides direct insight into whether they see value in the promotion, how they would engage with it, and what barriers might prevent participation. This firsthand feedback helps you estimate demand, pricing tolerance, messaging resonance, and preferred formats, giving a realistic sense of potential impact before spending on materials or campaigns.

Building a business case is valuable, but it typically follows after you’ve gathered initial feedback and validated the concept; it synthesizes data rather than directly revealing whether the promotion will work. Posting signage or simply increasing advertising are execution activities that measure visibility or reach, not whether the idea itself is viable or worthwhile for the audience.