Which outcome best indicates the success of a promotional effort?

Which outcome best indicates the success of a promotional effort?

• A. Increased advertising frequency
• B. Larger promotional budget
• C. Change in customer behaviors
• D. Higher inventory turnover

Answer: (C)

Promotional success is measured by how customers respond to the promotion, not by the promoter’s actions. The best indicator is a change in customer behaviors—things like increased purchases, higher average basket size, more frequent visits, or new customers trying the product—because this shows the promotion actually influenced buying decisions. The other options describe inputs or internal measures rather than the actual customer response. Increasing advertising frequency or a larger promotional budget are resources used to run the promotion, not evidence that it prompted customers to act. Higher inventory turnover can be affected by many factors beyond the promotion and isn’t a direct measure of whether the promotion changed customer behavior.

Promotional success is measured by how customers respond to the promotion, not by the promoter’s actions. The best indicator is a change in customer behaviors—things like increased purchases, higher average basket size, more frequent visits, or new customers trying the product—because this shows the promotion actually influenced buying decisions.

The other options describe inputs or internal measures rather than the actual customer response. Increasing advertising frequency or a larger promotional budget are resources used to run the promotion, not evidence that it prompted customers to act. Higher inventory turnover can be affected by many factors beyond the promotion and isn’t a direct measure of whether the promotion changed customer behavior.